Wix vs Squarespace 2023: Pricing, Features, and Design Comparison at a Glance


When it comes to building websites, Squarespace and Wix have become two of the most popular website builder platforms. Their user-friendly interfaces and robust features have made them go-to choices for individuals and businesses alike. In this article, we will compare Wix and Squarespace in terms of pricing, features, and design to help you make an informed decision about which platform is right for you to build a website in 2023.

Pricing Comparison of Wix and Squarespace

Wix Pricing Options

Wix offers various pricing plans to cater to different needs. They have a free plan that allows users to create a basic website with limited features. For more advanced features and capabilities, Wix offers premium plans starting at $16 per month. These paid plans provide access to a wider range of templates, more storage space, custom domain names, and additional e-commerce features.

Squarespace Pricing Options

On the other hand, Squarespace also offers multiple pricing options to suit different users. Their plans start at $16 per month and other plans include features such as website analytics, a free custom domain, SSL security, unlimited storage, and access to their extensive template library. Squarespace’s pricing is slightly higher compared to Wix but offers additional features.

Comparing Pricing Plans

When comparing the pricing plans of Wix and Squarespace, it’s important to consider your specific requirements. If you’re looking for a cost-effective solution and don’t require advanced features, Wix’s free plan or their lower-priced options may be sufficient for your needs. Whereas Squarespace ‘s higher-tier plans may be worth the investment if you’re a small business or require more advanced e-commerce capabilities.

Features of Wix vs Squarespace

Website Building Features

Both Wix and Squarespace offer a wide range of website building features to help you create professional and visually appealing websites. Wix provides an intuitive drag-and-drop editor that allows users to easily customize their site’s layout and design. Squarespace, on the other hand, offers a more structured approach to website building, providing users with predefined templates and allowing them to customize within those boundaries.

E-commerce Features

When it comes to e-commerce capabilities, both Wix and Squarespace offer a range of features to help you set up and manage an online store. Wix provides built-in e-commerce tools, including inventory management, payment gateway integration, and order tracking. Squarespace also offers similar e-commerce features, allowing users to create product listings, manage orders, and handle inventory. However, it’s worth noting that Squarespace’s e-commerce features may be more suitable for smaller-scale online stores.

SEO Tools

In terms of SEO (Search Engine Optimization) tools, Wix and Squarespace both provide tools and features to optimize your website for search engines. Wix offers an SEO Wiz that provides personalized recommendations for improving your website’s search engine visibility. Squarespace, on the other hand, has built-in SEO features that allow you to optimize page titles, meta descriptions, and URLs. Both platforms also provide options for adding alt text to images and organizing content in a way that is SEO-friendly.

Squarespace vs Wix: Design and Templates

Squarespace Templates

One area where Squarespace shines is in its design and templates. Squarespace offers a wide range of professionally designed templates that are visually stunning and highly customizable. Their templates cater to various industries and can be easily tailored to your specific branding and design preferences. Squarespace’s templates are known for their clean and modern aesthetics, making them an excellent choice for creating stylish websites.

Wix Templates

While Wix may not have as extensive a collection of templates as Squarespace, they still offer a wide range of options to choose from. Wix’s templates are highly customizable, allowing users to modify fonts, colors, backgrounds, and more. Whether you’re looking to create a blog, portfolio, or e-commerce website, Wix has templates to meet your needs. Their templates are also mobile-responsive, ensuring that your website looks great on all devices.

Customization Options

Both Wix and Squarespace provide extensive customization options that allow you to tailor your website according to your preferences. Wix offers a flexible drag-and-drop editor that lets you position elements anywhere on your webpage. Squarespace, on the other hand, provides a structured editing experience that allows for detailed customization within predefined boundaries. Whether you prefer more freedom or a more structured approach to customization, both platforms have options to suit your needs.

Customer Support Comparison

Wix Customer Support Options

When it comes to customer support, Wix offers several options to assist their users. They provide a comprehensive help center with articles, tutorials, and guides that cover various topics related to website building. Wix also offers email support and a community forum where users can ask questions and get help from other users and experts. Additionally, they have a callback service for users who require more personalized assistance.

Squarespace Customer Support Options

Squarespace also provides extensive customer support options to assist their users. They offer a knowledge base with detailed articles and tutorials, as well as access to live chat support for immediate assistance. Squarespace users can also submit support tickets and receive help via email. The Squarespace community forum is another resource where users can connect with others and share knowledge.

User Reviews on Customer Support

Both Wix and Squarespace have received positive reviews from users regarding their customer support options. Users appreciate the availability of helpful resources and responsive support teams. However, it is worth noting that user experiences may vary, and it’s important to consider your specific needs and preferences when evaluating customer support options offered by Wix and Squarespace.

Wix vs Squarespace: E-commerce Capabilities

E-commerce Platforms Comparison

When it comes to e-commerce capabilities, both Wix and Squarespace offer solutions for creating and managing online stores. However, there are some differences to consider. Wix provides a dedicated e-commerce platform called “Wix Stores” that allows users to create robust online stores with features such as product listings, secure checkout, and inventory management. Squarespace, on the other hand, integrates e-commerce features into their overall website building platform, making it a seamless experience for users who want to sell products online.

E-commerce Features of Wix

Wix’s e-commerce features include options for product variations, discounts and promotions, and integration with popular payment gateways. They also offer tools for managing product inventory, tracking orders, and analyzing sales data. Wix provides a user-friendly interface that makes it easy for users to set up and manage their online stores, even without technical expertise.

E-commerce Features of Squarespace

Squarespace’s e-commerce features include the ability to create product catalogs, manage inventory, and process orders. They also provide options for integrating with popular payment gateways, allowing users to accept various payment methods. Squarespace’s e-commerce capabilities are designed to be user-friendly and provide a seamless shopping experience for customers.

In conclusion, when comparing Wix and Squarespace, it’s important to consider your specific needs and preferences. Both platforms offer a range of features and capabilities for building professional websites and managing online stores. Wix may be a better choice for those who prioritize affordability and a flexible website building experience, while Squarespace may be more suitable for users looking for sophisticated design options and seamless e-commerce integration. Evaluate your requirements and take advantage of the free trials offered by both platforms to make an informed decision.

Frequently Asked Questions

What is the difference between Wix and Squarespace?

Wix and Squarespace are two popular website builders, but they have some differences. Wix offers a more extensive selection of templates than Squarespace, while Squarespace has the best blogging feature among the two.

Can I build an ecommerce website with Wix or Squarespace?

Yes, both Wix and Squarespace offer ecommerce features. You can create an online store and sell products on your website using either platform.

Which platform has better SEO tools, Wix or Squarespace?

Wix and Squarespace both have SEO tools to help optimize your website for search engines. However, Wix wins in this category as it offers a wider range of SEO features.

Does Wix have a better page editor than Squarespace?

Wix provides a more user-friendly and intuitive page editor compared to Squarespace. With Wix, you have more flexibility and control over designing your website.

Can I use Wix or Squarespace for my business website?

Yes, both Wix and Squarespace are suitable for business websites. They offer business plans with additional features and tools specifically designed for businesses.

Does Squarespace support Wix apps?

No, Squarespace doesn’t provide support for Wix apps. Wix has its own app marketplace with various extensions and integrations.

Do I have to pay extra for ecommerce features on Squarespace?

No, Squarespace includes ecommerce features in their plans. You don’t need to pay extra to add a shopping cart or set up an online store.

Can I switch between Wix and Squarespace if I change my mind?

Yes, you can switch between Wix and Squarespace if you decide to change platforms. However, you will need to rebuild your website on the new platform.

Which platform is better for SEO, Squarespace or Wix?

Squarespace has good SEO capabilities, but Wix provides more advanced SEO tools and features. If SEO is a priority, Wix is the better choice.

Does Wix or Squarespace offer better pricing options?

Both Wix and Squarespace have various pricing plans to suit different needs. The pricing depends on the specific features and functionality you require for your website.

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